Tokyo Olympics Merchandise Conspicuously Missing Nintendo Characters

The 2016 Rio de Janeiro Olympics were capped with Japan’s Prime Minister Shinzo Abe coming out of a green pipe dressed as Mario, so it’s odd to see that Nintendo characters aren’t part of an upcoming 2020 Tokyo Olympics promotional merchandise campaign. A line of merchandise featuring some of Japan’s most beloved characters is missing any representation from Nintendo.


Astro Boy, Sailor Moon, One Piece’s Luffy, Naruto, Dragon Ball’s Goku, Pretty Cure girls, Crayon Shin-chan, and Yo-kai Watch’s Jibanyan are featured on the merchandise which is marked “Ganbare Nippon” (“Go for it, Japan!”). Since the merchandise is targeted at Japan’s domestic market, it might make sense that Mario and Pikachu aren’t emphasized as much, but it is a bit odd. As we get closer to 2020 and more Olympics merch rolls out, we’ll see for sure whether the Big N was snubbed or not.



[via RocketNews 24]


Fueled by horror, rainbow-sugar-pixel-rushes, and video games, Brittany is a freelancer who thrives on surrealism and ultraviolence. Follow her on Twitter @MolotovCupcake and check out her portfolio for more.